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Freelance Retainer Calculator

Price a monthly retainer as what it actually is: money and reserved capacity. See the fee, the overage exposure and how much of your month it takes.

Your numbers

Everything stays in your browser. Results update as you type.

What you are reserving

Changes how results are displayed. No conversion is applied.

What you charge for one-off project work, before any retainer adjustment.

Time you block out for this client whether or not they use it.

Standing calls, reporting, the small asks that never get logged anywhere.

Negative for a commitment discount, positive for a capacity premium. −10% is a common discount for guaranteed, prepaid months.

What actually happens each month

What you think this client will really use. Retainers are usually sized wrong in one direction or the other.

Bill hours past the cap?

If overage is free, the client has no reason to size the retainer honestly.

Charged per hour past the cap. A common choice is 1.25× your normal rate — $125.00 here.

All the client hours you have in a month, across every client. Needed to show what share of your month this retainer takes.

Unused hours

Do unused hours roll over?

Monthly retainer
$1,800

20h reserved each month, invoiced up front. $21,600 over twelve months.

Included hours
20h
Capacity reserved
25.0%
Expected usage
90%
Effective rate
$100.00/hr

The month in numbers

Hours at your normal rate$2,000
Adjustment (-10%)-$200
Monthly retainer$1,800
Expected overageNone
Overage revenue$0
Projected monthly revenue$1,800
Unused hoursExpire at the end of the cycle2h

Fine: Expected usage sits between 70% and 100% of the reserved hours — the retainer is sized close to the work.

Fine: This retainer reserves 25% of your monthly client capacity.

Watch: The retainer is discounted 10% against your hourly rate. The discount is payment for prepayment and predictability, not for volume.

What this calculator does

A retainer is two things at once: a monthly fee and a block of capacity you are no longer free to sell. Most retainer calculators only do the first. This one also shows what share of your month the arrangement consumes, what happens when the client goes over, and what unused hours are actually worth if they bank.

The client is not buying hours. They are buying the guarantee that you will have room for them, which means turning work away to hold that room. That is what the adjustment percentage is paying for — prepayment and predictability, not volume.

How the calculation works

includedHours = deliveryHours + adminHours
baseMonthlyValue = includedHours × hourlyRate
monthlyRetainer = baseMonthlyValue × (1 + adjustment)
overageHours = max(0, expectedUsage − includedHours)
overageRevenue = billOverages ? overageHours × overageRate : 0
monthlyRevenue = monthlyRetainer + overageRevenue
effectiveRate = monthlyRevenue ÷ expectedUsage
capacityShare = includedHours ÷ monthlyCapacity
rolloverRisk = min(includedHours − expectedUsage, rolloverCap)

The effective rate is the number that matters and the one nobody calculates. It is the revenue divided by the hours you actually work — so an unbilled overage shows up as a rate below your own, and a quiet month shows up as a rate above it.

Every observation the results panel shows is a rule over these numbers. Nothing here is a prediction, and nothing is an opinion dressed up as analysis.

A worked example

Starting from
Hourly rate
$100
Reserved delivery
16h
Included admin
4h
Commitment discount
−10%
Expected usage
26h
Overage rate
$125
Monthly capacity
80h
  1. 1
    Included hours
    16 + 4 = 20h
  2. 2
    At the normal rate
    20 × 100 = $2,000
  3. 3
    With the discount
    2,000 × 0.90 = $1,800/month
  4. 4
    Overage
    26 − 20 = 6h × $125 = $750
  5. 5
    Monthly revenue
    1,800 + 750 = $2,550
  6. 6
    Effective rate
    2,550 ÷ 26 = $98.08/hr
  7. 7
    Capacity reserved
    20 ÷ 80 = 25% of the month

$1,800 a month, $21,600 a year, a quarter of your capacity — and the overage pricing is what keeps the effective rate close to your normal one.

Common mistakes

Discounting without a reason

A retainer discount is payment for prepayment and predictability. If the client is not committing to several months and is not paying up front, there is nothing to discount.

Pricing overage at the discounted rate

If an hour past the cap costs the same as an hour inside it, the cap means nothing. Overage should be at least your full undiscounted rate — which is why the default here is 1.25×.

Uncapped rollover

Let hours bank without a ceiling and a client can go quiet for four months, then arrive wanting eighty hours in one. That month’s capacity is already sold to somebody else.

Invoicing at the end of the month

A retainer billed in arrears is hourly work with extra paperwork. Invoice on the first, before the work happens — that is the part that makes it a retainer.

Forgetting the retainer is booked capacity

Twenty reserved hours are gone whether or not the client uses them. The Capacity Calculator reserves them in the schedule for exactly this reason.

When to recalculate

At renewal, and any month where actual usage misses the reserved hours by more than about 20% in either direction. Consistent under-use makes the retainer hard to defend at renewal; consistent over-use means you are subsidising it.

Where Freshlance fits

This page prices a retainer once. The hard part is the other thirty days. Freshlance retainer tracking counts logged hours against the cap as they happen, flags the overrun before it becomes an awkward invoice, and keeps the reserved hours inside your capacity so a retainer cannot be double-sold.

Questions

Should retainer hours roll over?
By default, no — let them expire at the end of the cycle. The client is buying reserved availability, and the availability was genuinely reserved whether or not they used it. If you need to concede something, cap rollover at around 20% of the monthly hours and expire the banked time after thirty days.
Should a retainer be discounted?
Only in exchange for something. Several months committed in advance, paid up front, is worth 5–15%. A month-to-month arrangement that can be cancelled with two weeks’ notice is worth nothing off — it gives you none of the predictability you would be paying for.
How should overages be priced?
At your full undiscounted rate or above. Work past the cap is unplanned, it lands in a month whose capacity is already committed, and it is the most disruptive work you do. Get written approval before it starts, not after.
What if the client consistently uses less than the retainer?
Raise it at renewal, or resize the retainer down and keep the rate. Do not quietly let unused hours accumulate: a client paying for twenty hours and using eight will eventually ask what they are paying for, and the honest answer — reserved availability — is much easier to make before the question is asked.
How many retainers can one freelancer hold?
It depends on what share of your capacity each one reserves, which is what the capacity figure above is for. Reserved hours are not available for project work, so three retainers at 25% each leaves you a quarter of your month for everything else, including the sales work that finds the next client.
Should I price a retainer on deliverables instead of hours?
You can, and many clients prefer it. Estimate the hours each deliverable takes, run the total through this calculator, then quote the package rather than the hours. Keep the hour figure for yourself: it is how you find out three months in whether the package is losing money.

Note. The projections here depend on the usage you estimate. Retainers behave differently once real months are involved, which is what tracking is for.