The rate you quoted and the rate you were paid are rarely the same number. This works out the second one, after every hour and every cost.
It works out what a finished project actually paid per hour, once every hour it consumed and every cost it carried are counted.
The rate on the estimate is revenue divided by the hours you hoped it would take. The effective rate is net revenue divided by the hours it really took — including the revision round you did not charge for, the calls, the invoicing, the proposal that won the work and the fortnight of small fixes afterwards. The two are rarely close.
Net revenue is allowed to be negative. A project that cost more in fees and expenses than it earned is a real outcome, and rounding it up to zero would hide the exact case this page exists to find.
Quoted as a $110/hour project, delivered as a $76/hour one. Seventeen extra hours and $400 of costs did that — and neither was visible until the project was over.
In the example, delivery is 44 of 67 hours. Measuring only delivery gives $116/hour, which looks like a success and is off by a third.
The hours spent winning the work are part of what the work cost. Including them is also the only way to see that a client who takes three pitches per project is more expensive than their invoices suggest.
The fortnight of “quick questions” after handover is unbilled time on a project the books have already closed.
A low effective rate is information, not a failure. It tells you which kinds of work, which clients and which estimates cost you money — which is exactly what you need before quoting the next one.
At the end of every project of any size, while you can still remember where the hours went. After three or four, patterns appear: a client type that always overruns, a deliverable you consistently under-estimate, a package that has never been profitable. Feed that back into the Project Pricing Calculator as a larger contingency or a higher hourly value.
Reconstructing this from memory two months later is guesswork, and the guess is always flattering. Freshlance time tracking records the hours against the project as they happen and keeps them next to the project’s value, so the effective rate is available while the work is still live — which is the only point at which you can do anything about it.
Note. The result is only as accurate as the hours you can remember. It is a look backwards at one project, not a forecast.
The calculator gives you the number. These are the free, editable files that put it in front of a client — no signup, Microsoft and OpenDocument formats.
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